At the beginning of 2020, I had the great honor of creating live visuals for a Little Dragon concert. The footage from that event later transformed into a music video directed by me for their song "New Fiction."
"NEW FICTION" offers a lo-fi experience where I manipulated old commercials from the 70s with the assistance of artificial intelligence, resulting in new visual artifacts, distortions, and gaps.
The archive images I utilized consist of old commercials that have been digitized, some of which are over 50 years old. This work involved initially deconstructing the images with existing technology and then allowing artificial intelligence to attempt to reconstruct the visual memory of these images.
AI algorithms function as a collective human intellect, adding conceptual interest to this project. Artificial intelligence aims to emulate the natural intelligence of humans and other animals, particularly cognitive functions such as the ability to learn from past experiences. The process involves using previous experiences to create a new understanding—old experiences interwoven to form a new fiction.
The combination of collective fiction presented in commercials, initially intended for collective intellect, creates a new understanding and a new fiction in itself. As the lyrics suggest, "It's easy to pretend that the script was made for us. Make believe in miracles just like in the movies."
